Ondo Finance Case Study | Eden Communications
How Eden Communications established Ondo Finance as the market leader in tokenized securities, flipping a share-of-voice deficit into a dominant lead in 90 days while navigating competition from Securitize and Robinhood's market entry.
The Challenge
Establish Ondo Finance as the market leader in tokenized securities against entrenched competitor Securitize and navigate the high-stakes challenge of Robinhood entering the market.
The Results
- Flipped a 24-point share-of-voice deficit into a 61% lead in 90 days
- Tripled monthly media volume to 2,000+ articles per month
- 35.3% share of voice in tokenized asset coverage
- BlackRock called Ondo Finance the "gold standard" in the category
- Featured on CNBC Squawk Box, The Wall Street Journal, The New York Times, Bloomberg, Reuters, and Axios
Service: Communications Strategy | Agency: Eden Communications, New York City
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