Case Study
Blue Planet Energy
How Eden helped a renewable energy challenger take on Tesla — and win attention
Service: Earned Media | Industry: Renewable Energy, Climate Tech
The Challenge
Blue Planet Energy, a Hawaiʻi-based clean energy company, had developed one of the most advanced lithium iron phosphate battery systems on the market — but faced a near-impossible communications challenge. In a category dominated by Tesla’s brand recognition and marketing budget, Blue Planet needed to break through as a credible alternative in the residential and commercial energy storage space. The company also needed to educate consumers on why its technology was different — safer, longer-lasting, and better suited for island and off-grid environments — while competing against a brand with cultural cachet far beyond the energy sector.
Our Approach
Eden built a strategic earned media campaign designed to position Blue Planet Energy as the smarter, more resilient choice for energy independence. The strategy focused on three pillars:
- David vs. Goliath Narrative — We leaned into the underdog angle, framing Blue Planet as the scrappy innovator going head-to-head with Tesla on product quality, safety, and long-term performance. This narrative resonated with journalists looking for a fresh angle in the saturated EV and energy storage beat.
- Targeted Tier-1 Media Outreach — We identified and pitched reporters covering clean energy, climate tech, and sustainability at outlets like Forbes, Business Insider, and Fast Company, emphasizing Blue Planet’s differentiated technology and real-world deployment in hurricane-prone and off-grid markets.
- Founder-Led Thought Leadership — We positioned Blue Planet’s leadership as credible voices on energy resilience, grid independence, and the future of distributed power — securing speaking opportunities and contributed content in key industry publications.
The Results
- 1,898% increase in landing page traffic during the campaign period
- 300% growth in overall website traffic
- $500K+ in ad value equivalency from earned media placements
- Featured in Forbes, Business Insider, and leading clean energy publications
- Significant increase in inbound dealer and distributor inquiries
The Impact
Eden’s campaign transformed Blue Planet Energy from a regional player into a nationally recognized challenger brand in the energy storage space. By owning the “smarter alternative to Tesla” narrative, the company gained the media visibility and market credibility needed to compete at scale.
By the numbers
- 1,898% Landing Page Traffic
- 300% Website Traffic Growth
- 500K Ad Value Equivalency
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