Henk Rogers Case Study | Eden Communications

How Eden Communications leveraged the Tetris film Hollywood moment to build a global climate advocacy platform for Henk Rogers, co-founder of Tetris and founder of Blue Planet Alliance.

The Challenge

Leverage the cultural momentum of the Tetris film to build a lasting climate advocacy platform rather than a short-lived press moment.

The Results

28.5M+ campaign impressions
40 media placements including NPR How I Built This (one of the season's most-listened episodes), Forbes, and Bloomberg
$2.19M ad value equivalency

Service: Campaign Strategy | Agency: Eden Communications, New York City

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