Case Study
Reed Smith On Chain
How a law firm became crypto's most trusted voice during the industry's most pivotal trial
Service: Thought Leadership | Industry: Legal, Digital Assets, Financial Regulation
The Challenge
Reed Smith, a global law firm with deep roots in financial regulation, saw an opportunity to lead in a volatile moment for the digital asset space. With the sentencing of FTX founder Sam Bankman-Fried dominating headlines, the firm launched Reed Smith On Chain — a thought leadership initiative designed to guide institutions, investors, and innovators through crypto’s evolving legal landscape. The firm needed to:
- Establish Reed Smith as the go-to legal authority in crypto
- Provide real-time, trusted legal analysis during the most high-profile trial in crypto history
- Break through the noise and educate journalists, regulators, and clients on what the FTX case meant for the future of digital assets
Our Approach
Eden crafted a proactive, real-time media strategy designed to embed Reed Smith’s voice across every major moment of the FTX legal saga — and beyond. We focused on:
- Rapid Response Newsroom — Positioned Reed Smith attorneys as expert commentators during key milestones — sentencing hearings, DOJ motions, and regulatory crackdowns — offering timely analysis to tier-one reporters.
- Strategic Storytelling — We worked with reporters at Bloomberg, CNBC, CoinDesk, and the Washington Post to translate legal nuance into public understanding, positioning the firm as the sober voice in a highly polarized industry.
- Always-On Distribution — Our team monitored crypto, legal, and financial news cycles to ensure Reed Smith On Chain’s insights landed in high-traffic stories and were widely shared across social media.
The Results
- 48 pieces of earned coverage across CNBC, Bloomberg, Washington Post, New York Post, Fortune, Cointelegraph, CoinDesk, Reuters, and TechCrunch
- 2.88M+ estimated views on content featuring Reed Smith attorneys
- 467M total audience across all outlets
- New inbound inquiries from blockchain and tokenization projects
The Impact
Reed Smith On Chain transformed a legacy law firm into a modern authority on digital asset regulation; earning trust, opening doors, and helping Reed Smith claim a front-row seat in crypto’s next chapter.
By the numbers
- 48 Earned Placements
- 467M Total Audience
- 2.88M+ Estimated Views
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