Case Study
Stellar Development Foundation
How Eden helped a blockchain pioneer break into the global financial mainstream
Service: Media Relations | Industry: Blockchain, Fintech, Financial Inclusion
The Challenge
The Stellar Development Foundation (SDF) is one of the most established names in blockchain — but in an industry flooded with hype and noise, SDF needed to:
- Cement its reputation as a serious infrastructure layer for real-world financial applications
- Elevate public understanding of Stellar’s partnerships with global financial players like Mastercard and PayPal and organizations like the United Nations
- Reframe the blockchain conversation around usability, financial inclusion, and global access
- Reach both institutional decision-makers and culturally relevant audiences in key emerging markets
Our Approach
Eden developed a global communications strategy built on three pillars:
- Narrative Reset — We moved Stellar away from the crypto echo chamber and into the mainstream financial and tech conversation — emphasizing real-world assets, compliance, and emerging-market adoption.
- Strategic Launch Amplification — We drove high-impact coverage around major announcements, including: Mastercard x Stellar Crypto Credential launch and PayPal’s stablecoin (PYUSD) integration on Stellar. These moments weren’t just covered — they were featured on CNBC Television and Bloomberg Television, giving Stellar rare institutional visibility.
- Global Media Activation — We secured coverage across outlets with influence in the U.S., Africa, and LATAM, tying Stellar’s work to bigger stories around financial access, tech sovereignty, and public-private infrastructure.
The Results
- 4.65M+ views on campaign content
- 632M total audience reach
- 36 placements including CNN, CNBC, Bloomberg, Yahoo Finance, Axios
- Live CNBC and Bloomberg TV appearances — rare for blockchain infrastructure
- New developer and fintech partners aligned with real-world utility
The Impact
In one of the most crowded and credibility-challenged sectors in tech, Eden helped the Stellar Development Foundation break out of the crypto bubble and into the global financial spotlight. Our founder-first, performance-driven approach to public relations helped Stellar win fast in their competitive marketplace, turning protocol-layer technology into mainstream relevance.
By the numbers
- 632M Audience Reach
- 36 Media Placements
- 4.65M+ Content Views
More case studies
All case studies and results
Contact: hello@edencommunications.com | 600 Lexington Avenue, New York, NY 10022