Case Study
Grip Shipping
Eden's campaign created a category leader in the refrigerated shipping sector
Service: PR Strategy | Industry: Logistics, eCommerce, Software
The Challenge
Despite having groundbreaking technology and being positioned as a market pioneer, Grip Shipping faced a common startup dilemma: how to cut through the noise in a crowded logistics and eCommerce landscape. The company needed to:
- Build brand awareness in a competitive market
- Establish thought leadership in perishable eCommerce logistics
- Attract the attention of potential investors and partners
- Generate qualified leads through strategic media exposure
Our Approach
Eden developed a comprehensive public relations strategy focused on positioning Grip Shipping as the authoritative voice in perishable eCommerce logistics. Our campaign centered on two key pillars:
- Strategic Media Targeting — We identified and engaged top-tier publications and platforms in the eCommerce and supply chain sectors, ensuring Grip’s story reached decision-makers and industry influencers.
- Thought Leadership Development — Our team worked closely with Grip’s leadership to develop compelling narratives around industry trends, challenges, and innovations, positioning the company as forward-thinking solution providers.
The Results
- 20+ media placements
- 4,050% increase in press coverage within the engagement period
- Featured interviews on top 5% podcasts globally, reaching highly engaged audiences
- 135% growth in market share of voice, establishing Grip as a dominant voice in their sector
- Multiple qualified leads generated directly from media exposure
- Inquiries from VC funds actively seeking investment opportunities in the logistics space
The Impact
Grip Shipping’s partnership with Eden transformed the company from a promising startup into a recognized industry leader. The dramatic increase in media coverage not only elevated brand awareness but also generated concrete business opportunities, including investor interest and qualified leads.
By the numbers
- 4,050% Coverage Increase
- 20+ Media Placements
- 135% Increase in Share of Voice
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