Case Study
Franzy
A launch campaign put this AI-driven franchising startup on the map
Service: Launch Campaign | Industry: Franchise Tech, Entrepreneurship, SaaS
The Challenge
Franzy had a bold vision, compelling founder story and AI-powered tech stack, but faced several early-stage hurdles:
- Cut through noise in a crowded entrepreneurship and franchise landscape
- Educate the public on franchising as a legitimate path to business ownership
- Replace traditional franchise brokers who dominate the category
- Launch publicly with national credibility and momentum
- Generate qualified leads from high-intent prospective franchisees
Our Approach
Eden developed a multi-channel public relations strategy focused on turning Franzy into a household name in franchising. Our campaign centered on three strategic pillars:
- We worked closely with CEO Alex Smereczniak to craft a resonant narrative — from college side hustle to multi-million dollar founder.
- We positioned Franzy within macro trends, including the “blue-collar boom,” Gen Z’s entrepreneurial drive, and the mass exodus from 9-to-5 work.
- We prioritized podcasts and outlets with highly engaged audiences, layered with affiliate links and data-rich messaging to drive conversions.
The Results
- 22 placements including Business Insider, Entrepreneur, Inc., Fox Business, Franchise Times, Yahoo Finance
- Live national TV hits on Cheddar, NYSE TV, and Fox Business
- 52.9% share of voice in the franchise tech category (vs. competitor at 11.8%)
- 88% positive sentiment in all media coverage (Source: MuckRack)
- 73M+ estimated media reach across TV, print, digital, and audio platforms
- 4,300% increase in platform sign-ups post-launch
- 120% average month-over-month user growth during the campaign
The Impact
Eden helped transform Franzy from a stealth-mode startup into the most visible voice in franchise tech in under six months. Our campaign not only drove massive media buzz but also delivered real business outcomes: user growth, high-quality leads, and top-of-market visibility.
By the numbers
- 4,300% Platform Sign-ups
- 22 Media Placements
- 73M+ Media Reach
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